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Quantifying Value Seminar

 




 

On April 20, 2017, a number of members attended a seminar hosted by the CHHMA & COPA at the Centre for Health & Safety Innovation in Mississauga on the topic of “Increasing Profitability by Measuring & Understanding Value”.

The speaker was Todd Snelgrove, a leading expert in the field of value. Todd has over 15 years’ experience as a team leader on understanding, presenting, calculating, and procuring Total Cost of Ownership, and the new gold standard, Total Profit Added™ (TPA™). He has developed and implemented his leading insight into strategies for sales and marketing programs, strategic account management, customer value partnership agreements, TCO / TPA™ procurement strategies, and many programs that help customers and companies increase profitability by measuring and understanding value.

Todd has demonstrated successful customer and supplier partnership agreements with Fortune 1000 companies in many industries and sectors around the world. His insightful work has been featured in articles on value buying, selling, pricing, communicating, and procuring in several noteworthy publications.

He directed and edited Value First, Then Price, which was released in 2016. In the book, Todd and co-author Andreas Hinterhuber explain how you can quantify value in business-to-business markets from the perspective of both buyers and sellers, from sales, to pricing, to procurement, to prepare you for success.

During the seminar, Todd provided a review of the procurement (buying) process and how it has changed over the years. He outlined factors that go into measuring total cost and ways to figure out value for your products and services. He then discussed different pricing strategies and approaches you can take to drive sustainable profit.

Feedback was very good from those at the seminar and we would like to thank Todd for taking the time to speak to our members on this very important topic.

 
 
 
 



 
 


Canadian Hardware & Housewares Manufacturers Association | 1335 Morningside Ave., Suite 101, Scarborough, ON M1B 5M4
Telephone: (416) 282-0022   Email: pwinter@chhma.ca