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The 3 Most Important Factors for Successful Product Development Seminar



As part of the CHHMA partnership with the Schulich Executive Education Centre (SEEC), several CHHMA members attended a seminar on the morning of February 20th at a SEEC facility in downtown Toronto.

The speaker was Gerry Lubanszky, a SEEC instructor and President of GOTO Market Solutions Ltd. helping companies develop new product and new business strategies. He has over 30 years’ experience in sales & marketing in the consumer packaged and durable goods industry, most recently with Garant GP, Canada’s largest and most innovative manufacturer of lawn & garden, maintenance & construction tools, as vice-president of sales and business development. Gerry is recognized as an industry leader in business development and is a director at the CHHMA.

The seminar topic was “The Three Most Important Factors for Successful Product Development,” and it set out to highlight key factors that can mean the difference between prospering or failing when developing new products and services. 

During the seminar, Mr. Lubanszky discussed the innovation process and what makes a product truly innovative and why new products often fail.  He reviewed the key factors and types of companies that drive successful new product development (NPD) and how organizations can best structure and integrate their sales and marketing efforts for success. 

As mentioned, this seminar was put on as part of the CHHMA partnership with SEEC-York University and we plan to conduct many more seminars & webinars for CHHMA members by SEEC instructors on a variety of topics over the coming months - stay tuned for further information.

In addition, CHHMA members in good standing will receive a discounted price, on a per course basis, of 10% off any Open Enrolment programs that SEEC offers.  Discounts cannot be used in conjunction with any other discount offered by SEEC.  CHHMA members in good standing will receive a special rate for in-house and customized programs that SEEC tailors for any member company. 

The CHHMA discount code is CHHMA18.

Click here if you would like information on the 3-day course on Successful New Product & Service Development & Innovation Strategies that Mr. Lubanszky will be offering between April 8 to 10, 2019 at the Schulich Executive Learning Centre, 4700 Keele Street, Toronto.

The SEEC’s mission is to deliver executive education that enables individuals to continue to develop their skills in the workplace and organizations to build the business skills and leadership capacity needed to sustain and prosper in this ever-changing world.

All programs fall into one of three main categories of business interest: Management and Leadership; Business Operations and Finance; and Marketing & Sales with many sub-categories within those main categories - click here for info on the SEEC programs. 


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