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1335 Morningside Ave.
Suite 101
Scarborough, Ontario
M1B 5M4
T:(416) 282-0022
F:(416) 282-0027


     Volume 11, Issue 03, January 19, 2011   

                              Association News

2011 Spring Conference & AGM 
We are pleased to announce that Robert Kozinets will be a keynote speaker at this year’s CHHMA Spring Conference & AGM taking place on Tuesday April 5 at the International Centre Conference Facility in Mississauga, Ontario.  .

Mr. Kozinets presentation topic will be on marketing using social media and will incorporate actual case studies from CHHMA member companies that have been working with York MBA students.   Read More >>                              

                              Industry News

Target Names Canadian President
Target Corp. announced yesterday that Tony Fisher has been named president of Target Canada. In his position,
Fisher will be responsible for building the team, establishing headquarters and leading day-to-day operations of the
corporation’s recently announced expansion into Canada.   

                              Stewardship News

Webinar on BC Small Appliance Recycling ProgramFiling Reminders
The Canadian Electrical Stewardship Association (CESA) will be hosting another webinar on the BC Small Appliance Recycling Program tomorrow, January 20, 2011, from 11:00am – 12:30pm EST (8:00am – 9:30am PST). The webinar will provide information to members and potential members about the program and reporting requirements as well as answer any questions you may have.

The BC Portable Appliance and Floor Care Stewardship program is scheduled to commence April 1, 2011. If your company is a manufacturer and/or brand owner of portable appliances, floor care and personal care products that fall under British Columbia Waste Electronics and Electrical Equipment Regulations, and you have not been involved with the program design, then we recommend someone from your company join the webinar to get updated and get answers to any questions that you may have.

To sign up for the webinar, simply send an email to with your contact information.

For further information see, or contact Jenny Gosal at or 1-877-670-2372 extension 205.

                                       Best Business Practices

Recessionary thinking: Smart Marketing Tips for Tough Times
Continuing on from the past three issues, here are the seventh and eighth (of twelve) for effective marketing in a down economy: 7. Keep Market Share and 8. Word of Mouth.  Read More >>

                              Economic News

Bank of Canada Holds Interest Rate at 1%
As expected, the Bank of Canada left its benchmark interest rate unchanged at 1% yesterday, while slightly boosting its outlook for growth in the Canadian economy due to a pick-up in U.S. demand and an anticipated strong rebound in business investment.    Read More >>

Will New Mortgage Rules Cool Housing Market?
On Monday, Finance Minister Jim Flaherty unveiled changes to mortgage lending rules that will reduce the maximum amortization period to 30 years from 35 years for government-backed insurance mortgages; lower the maximum amount Canadians can borrow in refinancing their mortgages to 85% from 90% of the value of their homes; and Ottawa will withdraw government insurance backing on lines of credit secured by homes.  What impact will this have on the housing market?    Read More >>

Resale Housing Market Solid in December 
The Canadian Real Estate Association (CREA) reported last Friday that it was a slightly better than average December for the Canadian resale housing market, although prices and inventory remained little changed from the month before.   Read More >>


Upcoming CHHMA Events For 2011

Canada Night
Sunday, March 6
InterContinental Hotel, Chicago, Illinois

Spring Conference & Annual General Meeting
Tuesday, April 5
International Centre, Mississauga, Ontario

Maple Leaf Night
Tuesday, May 10
The Mirage, Las Vegas, Nevada

Quebec Golf Tournament
Tuesday, May 17
Le Fontainebleau Golf Club, Blainville, Quebec

Ontario Golf Tournament
Wednesday, May 25
Angus Glen Golf Club, Markham, Ontario

Industry Memorial Golf Classic
Tuesday, September 27
Blue Springs Golf Club, Acton, Ontario

To register for all events visit our website at or call Pam Winter at (416) 282-0022 Ext. 21


CHHMA Cost Savings Links
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"Eye On Our Industry" is published by the CHHMA as an information resource for our members. Member input regarding content and format is welcomed. Please contact Michael Jorgenson by email: or call (416) 282-0022, ext. 34.



Canadian Hardware & Housewares Manufacturers Association | 1335 Morningside Ave., Suite 101, Scarborough, ON M1B 5M4
Telephone: (416) 282-0022   Email: