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The 2011 CHHMA Spring Conference & AGM took place on Tuesday, April 5th, at the International Centre in Mississauga, Ontario.
This year’s theme was “Boom, Bust & Bounce Back” and the line-up of speakers and topics provided those in attendance with timely and useful insight for managing their businesses during this recovery period and beyond.
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Conference Presentations
The first keynote speaker of the day was Craig Alexander, Senior Vice President and Chief Economist at TD Financial Group. Mr. Alexander’s presentation reviewed the World, U.S. and Canadian economies in 2010 and what is projected to happen in 2011 and 2012. He discussed the two speed recovery that is taking place between emerging markets and the industrialized economies and explained the major risks that could have an influence on forecasts going forward. Mr. Alexander also provided details on the housing market in the U.S. and Canada as well as projections for the CDN dollar.
A donation was made on Craig’s behalf to the United Way and as tradition, Craig was presented with the gift that will be given to all our players at the upcoming Toronto CHHMA Golf Tournament in May - a pair of FootJoy golf shoes.
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The second speaker in the morning was Jim Moore from SkillPath Seminars. Mr. Moore is a successful author, computer executive, corporate trainer and professional coach. Jim’s keynote address entitled “Recession + Recovery = Our New Reality … How to Adapt, Grow, and Capitalize for Greater Success” discussed four pillars for a successful business and the important questions that you need to ask your company and customers.
Jim also conducted two afternoon break-out sessions on Doing More with Less and Team Building.
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The final keynote speaker in the A.M. period was Robert Kozinets, Professor of Marketing at York University’s Schulich School of Business. Mr. Kozinets is a globally recognized expert on social media, innovation, marketing and brand strategy. Robert’s excellent presentation on “Social Media Marketing (SMM)” brought everyone up to speed on the various types of SMM available and tactics that can be used.
The presentation was filled with lots of examples including some CHHMA member company campaigns.
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Frank Turco, Senior Manager, Trend & Design, Global Sourcing at The Home Depot Canada conducted a very informative afternoon break-out session on the latest trends in home improvement and design. Frank talked about the latest colour and design trends for the home as well as products that will be popular for the home interior and exterior.
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Mike Trepanier, Vice President with Ernst & Young Orenda Structured Finance Service Groups, held a break-out session on Hedging Strategy with a particular focus on foreign currency. Mike explained how to develop an effective hedging policy including the various programs and instruments that are available to use.
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Paul Publow, Founder and President of Logistics Services and Solutions (LSS) Inc., presented a break-out
session on logistics/transportation issues and challenges as well as information on import & export regulations and requirements. LSS is the endorsed logistics program for the CHHMA.
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Mike Morley, certified public accountant, author and speaker provided a break-out session on Finance Basics for Non-Financial Managers which reviewed the basics in understanding financial statements.
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The closing keynote speaker for the conference was Ken Wong, an award-winning professor at Queen’s School of Business and a frequently cited marketing authority. Mr. Wong’s topic was Marketing in an Up and Down Economy and his highly educational and entertaining presentation discussed the importance of margin as the key criteria for business success and ways one can maximize profit through different price, cost and volume approaches.
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