Mr. Bill Morrison, Vice President & General Manager of Home Outfitters, spoke about their continued growth and expansion plans at a recent breakfast meeting for CHHMA members.

During his presentation, Mr. Morrison shared with those present, research data showing how the strong housing market, and shifting consumer purchasing patterns, have created a growing market for the types of household goods carried by Home Outfitters.

Armed with statistics on who shops where, and more importantly who shops at Home Outfitters, Mr. Morrison went on to explain how they are refining their product selections and merchandising, as well as locating stores in what they perceive are the right locations, in an effort to capitalize on this trend toward increased spending on home decor.

Mr. Morrison brought along several members of his buying team, and stressed the value of sharing this information with the vendor community to enable them to better understand the decision making process of his organization.